AN HONEST REFLECTION:

Over the past year, I’ve been reevaluating everything: how I work, who I create for and where I’m meant to put my energy. What I realized is that I was still trying to fit a past version of myself into a structure that no longer feels aligned.

The personal development space has changed. Attention spans are short, dopamine hits are high and depth is often replaced by quick-hit content that doesn’t get to the root. That’s not a space I want to build in anymore and there are already plenty of amazing coaches doing great work. (If you need recommendations, I’ve got you.)

But what does excite me? Creating, storytelling and spearheading a movement that still changes the future history for women everywhere by honoring the women who came before us.

So, the School of Badassery is staying, but not as a coaching space. It’s evolving into a cultural brand that highlights powerful women from history and gives you bold, beautiful and everyday ways to carry their energy with you. Apparel, journals, books and more. Wear it. Use it. Live it.

I’ll be behind the scenes doing what I love most: making things that matter.

xoxo,
Kirsten